Search results for “Gross Rating Points”

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1 article
Journal of Public Health International Open Access

A Predictive Tobacco Control Mass Media Programming Model to Achieve Best Buys in Low –and Middle-Income Country Settings

Dec 2020 DOI 10.14302/issn.2641-4538.jphi-20-3641
Tahir TurkCorresponding author

Background Evidence based message design and efficient dissemination of messages are critical to the success of tobacco control mass media campaigns. Although evidence to measure effectiveness of messages is emerging within low -and middle-income country (LMIC) settings, evidence-based approaches fo…

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